Keywords play a major role in the process of matching your website content to what your targeted audience is browsing for. Your selection of keyword phrases should be targeted towards the right type of traffic that goes through your website. A Keyword is a word or phrase – typically a phrase of two or three words – which has been identified as one which potential customers use when they are searching the internet. If you use the wrong set of keywords, you’ll only attract traffic that will not contribute to your businessbut will be waste of time on both ends.That is why proper keyword research is the key factor to attain success. Ideally, you should search for keywords that a large number of people are using during online searches and at the same time used by a relatively low number of competitors. That would be possible if you take the following basics into proper consideration.

• Start with a rough list of keywords
• Streamline your list using a keyword research tool
• Rewrite your list on the basis of the results
• Modify the website to get traffic