Google Analytics configuration

Google Analytics contains valuable data that your business can use to improve SEO performance – from keywords to your website’s top referrals and so much more. We’ll integrate Google Analytics and conduct proper configuration.

Setting up Google Search Console

Google Search Console helps to monitor, maintain, and troubleshoot your site's presence in search results. GSC reports that Google can crawl your website, indexing problems, spam, or other issues.

Setting up conversion tracking for your website

Conversion tracking lets you measure how many leads, sales, downloads, email sign-ups, and other key actions for your business you are generating. Unless you've got conversion tracking installed, you won't be able to see how many clicks are resulting in sales.

Keyword research

Our team will perform an in-depth analysis of search terms to understand the language your customers use when searching for your products/services. Keywords will be grouped by intent and provided to a client for consideration.

• Informational keywords are terms searchers use when trying to find advice, knowledge, and answers to their questions.
• Navigational keywords are terms searchers use to find a specific website or piece of information.
• Transactional keywords are terms searchers use when they are ready to buy.

Content is a powerful tool for lead generation, especially when you implement strategies for attracting and nurturing leads at each phase of the purchasing funnel. We’ll analyze, compare, and prioritize the best keywords that your business should rank for.

SEO audit

Search engines are driven by complex algorithms that reward user-friendly, quality websites. Using an extensive range of SEO tools, we’ll identify and prioritize the elements of your website that will provide the most benefit.

We’ll determine things which may hurt your website, including low-quality links, duplicate content, and keywords stuffing. After the website audit, we’ll customize a SEO plan and tasks.

Our experts want the best for our clients long-term and believe in being accountable throughout the entire SEO process – from SEO audit to all project tasks. We’re fully transparent in our reporting, offering regular updates for keyword performance, user behavior, rankings, and website performance.

On-page optimization

We’ll optimize web page content for search engines and users. There are multiple elements that you can control to make it easy for the search engines to understand what it is all about, including:

• URL
• Title tag
• Meta description
• Heading tags
• Alt tags
• Keywords
• Content
• Internal linking
• Images
• Speed
• Accessibility
• Mobile friendliness

Just like building a house, you want to set the foundation first before building the rest of the house. What you rank for is largely determined by on-page factors.

HTML code optimization

HTML stands for Hypertext Markup Language, it is a standardized code for tagging text files to format font, color, graphic, and hyperlinks to create webpages. HTML code optimization improves website loading speed.

Every kilobyte counts when it comes to mobile devices. Ways we’ll improve HTML performance include:

• Minimize the use of HTML comments
• Remove commented out code
• Use tabs instead of spaces to indent code
• Minimize indenting
• Remove duplicate spaces and line breaks

We’ll make all the necessary changes in-house.

Content optimization

We’ve all heard it - when it comes to SEO, content is king. Without rich content, you will find it difficult to drive traffic to your website. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides.

We’ll identify sources of duplicate content and rectify the errors. Also, we’ll check your website for keyword cannibalization issues.

Website speed optimization

Lightning-fast page load speed amplifies visitor engagement, retention, and boosts sales. Also, Google has made website speed an actual ranking factor.

Visitors abandon the website if it takes more than 2 seconds to load. Users want to find answers to their questions quickly and data shows that people really care about how quickly their pages load. Website speed is one of the major contributing factors to high bounce rates, which is why you should be proactive in eliminating these common issues that can create a drag on your site, including:

• Heavy CSS and JavaScript use
• Bad server/hosting
• Poor coding standards
• Too many widgets and plugins
• Hotlinking
• Large images

Our experts will use the most powerful tools to test the speed of your website, evaluate the current issues, and make improvements.

Off-page optimization

Off-page optimization is crucial in establishing brand credibility and increasing online exposure. It entails building relationships with other websites through the creation of attractive content and reaching out to the people who run the websites.

Step 1: We’ll start with a backlink profile audit – analyze your current links and evaluate how good they are for your site.
Step 2: The next step will be backlink intersect.
Step 3: We’ll leverage link building and influencer marketing to generate qualified links and positive ratings.

We value honesty and integrity in everything we do and never jeopardize your business in any way. We use white hat SEO to drive results without spamming or gaming the system that can lead to possible Google penalties.

Our clients have access to all the data related to their site 24/7. Also, you will be able to see:

• every source your competitor has a link from,
• the graphs on how your competitors grew their link profiles.