Online Marketing for Arabian Travel Market in Dubai, 2015 – Gain Maximum footfall on this Travel event
Participating in a travel event like Arabian Travel Market’s is customary for many travel agencies, tour operators, luxury and wellness travel segments. The old school of marketing sees roadshow participation as a medium to collaborate with distant product marketers. Meeting prospects and generating leads is one of the prime agendas of this event. But in an event like this where around 2,700 exhibitors are exhibiting their finest products, how can a travel concern gain maximum in terms of footfall, established relationships, and great ROI. This question baffles many tour operators, making them think whether they should invest their resources and time somewhere else or not.
If you also feel that participating in a traveling roadshow has become more like a redundant ritual with no great returns, then you must not have come across the alignment of online marketing in Dubai along with the event. This is a new dimension to usual event marketing where companies promote their presence at Arabian Travel Market over digital space. Travel brands can extend their stall theme and invite visitors to enjoy a lot of other favorable deals once they visit their stall.
With the help of Digital Marketing in Dubai– the participants can engage with the target audience like prospective tourists, leading decision-makers, business managers over digital media and draw them to the event stall. The more, the merrier. Brands can also leverage one-on-one meetings and instead of just exchanging the cards, can take back home an exciting business opportunity.
The theme of family travel at ATM 2015 can also be used to define communication for the target groups. Even if brands are following the theme, they can still stand ahead of the theme with a crisp, clear, and appealing message over the digital world.
A simple change in the way you do event marketing can do great wonders to your travel business.
So, are you ready to practice this change? If yes, then contact Red Berries, an online marketing agency in Dubai that can draw the most for your company with streamlined event promotion.
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