After you’ve optimized your website, there may be a waiting period to guarantee you’re in the ideal position to accomplish organic growth. But what if you want to reap the benefits of near-immediate exposure? You might see the usefulness of pay-per-click advertising in such instances (PPC).
PPC is a Google service that lets you construct a search campaign ad that shows up in Google when specific search terms are entered. When someone searches for those keywords and comes across your business, they can click on your ad to visit your website. After that, you’ll be charged for that click. When an ad isn’t clicked, you don’t have to pay for it.
Why would anyone pay for PPC advertising when organic SEO is completely free?
Because PPC advertising may fill the void right away while your organic SEO continues to work its magic in the background. For instance, you may have recently established a new website that will take 3-6 months to rank well in organic search results. In this case, we propose using Google Ads to deliver rapid clicks, leads, and sales while your SEO rankings are being built. Eventually, your SEO campaign may begin to outperform your PPC campaign. If the campaign delivers the results you want, you may choose to end it or leave it running in the background. Both strategies should be used in tandem. Comparison of search terms These graphs show the differences between Google Ads and SEO.
As you can see, the two start on a similar footing in terms of results. However, the more “seasoned” an SEO grows, the more valuable it generates leads. Is it True That Competition Makes a Difference?
The tricky part about SEO and PPC is that there is no one-size-fits-all approach to how they will benefit you. Each industry is distinct, and as the image below illustrates, each region of New Zealand is distinct. That’s why leaving your PPC ads, and organic SEO growth in the experienced hands of a digital marketing team can be a good choice. They have the best tools and talents to ensure that they implement a strategy that is as unique as your company to achieve the best outcomes. Because, yes, there is a difference when it comes to competition. Google advertisements (PPC) and SEO are broken down by area in this chart. As a result of the increased competition in the North Island, businesses employ a combination of SEO and PPC to obtain desired outcomes. Given that the North Island is home to three out of every four New Zealanders, it’s only natural that more businesses cater to them. As a result, there may be increased competition.
This competition is well-represented in the hospitality business. In 2017, New Zealand had over 17,000 hospitality firms. So, how can you set yours out from the rest? Digital marketing, which includes PPC and SEO, is one prominent method. How to Use Google My Business
Using Google My Business and Google Maps is one strategy to counteract rising SEO competition. Google My Business can complement your existing and future SEO and PPC strategies.
You may use this free tool to establish a company profile combined with Google’s search results and maps. You can include your company name, images of your company (including products and services), phone numbers, websites, and locations on it. Essentially, your profile can include anything that makes it as simple as possible to discover more about your company. The beauty of Google My Business is that it provides insights into how your consumers interact with you, allowing you to see what’s working and what isn’t.
Through your Google My Business Profile, you can see how many people used the ‘call’ function, how many website clicks, how many directions requests, how many people followed, and even how many people booked appointments. Getting Google My Business Started It’s understandable that not every business owner is tech-savvy. You’ll be relieved to learn that creating your profile only takes a few minutes. On the other hand, a local SEO company will be able to assist you with the construction of your profile and other local SEO tactics.
Log in to your Google Account or create a new one with your company’s email address. Put your business address in the box and place the marker where you want it. Choose how you want your business to appear on Google Maps, such as whether you serve consumers at your address or distribute your goods and services. Select a business category.
Enter your phone number and the URL of your website.
Check the status of your account. Why Are You Using Google in the First Place?
With all of the buzz about Google PPC ads and organic SEO, you might be wondering why Google is the best option when there are so many other options.
Other platforms may be appropriate for your company. Take, for example, Bing. It only accounts for about 6% of the whole market. Nonetheless, some businesses may find it advantageous to target New Zealanders who prefer this search engine to Google.
On the other hand, Google controls roughly 90% of the market. When you’re trying to improve your company’s image, it’s difficult to ignore that figure. Is it Time to Take Action?
With so much competition in New Zealand, there’s no excuse not to use the resources at your disposal to increase your online profile. You may see the growth that traditional advertising tactics have failed to produce by combining search engine optimization for organic growth and pay-per-click advertising.
We are a digital marketing agency in Dubai. We provide multiple digital services like website development, app development, PPC audit, google ads management, website tracking, and SEO. Please check our service section to know more about our services. Also follow us on our social media we are on Facebook, Twitter, Linkedin, and Instagram.