Remarketing Campaigns

Remarketing (or retargeting) is done to reconnect and recapture the attention of those people who visited your website but did not convert. Most of the people who visit your website are not ready to make a purchase therefore, remarketing is the best way to strategically position your ads and create a top of the mind recall to your potential customers while they make up their minds. Amongst several advertising platforms to do so, Google provides the most useful tools to remarket due to its massive reach.

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“Honey, Look how cute these earrings are!”
“You just got some earrings few months ago. Do you really need more?”
“But they have discounts and I like the delivery options and quality guarantees that this website has to offer.”
“Ok honey, let’s think about this for a day or two. Just don’t buy right away okay ?”In the above scenario, if the husband was reminded of the same earrings on his Facebook timeline or some blog he follows through “Remarketing”, there’s a very high possibility of him surprising his wife with the earrings that she liked. Remarketing induces that flair of familiarity. As the content and/or products shown in Remarketing are very closely related to the customer’s preferences, they have higher chances of getting clicked and/or purchased. Remarketing acts like a gentle reminder to customers to finish what they started. This also indirectly helps in building a strong brand image due to the familiarity with which the customer starts perceiving a logo and company.Remarketing holds an inverted trend when compared to the traditional advertising. The reason why Remarketing as a strategy is not very famous amongst small and medium enterprises is its complexity. We at RedberriesDigital Marketing, Dubai will provide you with the perfect Remarketing plan that ensures visibility, conversion and does not dig deep into your marketing budget. Digital marketing companies often tend to forget the core of business when it comes to website traffic and analytics. A business is not formed for high traffic of visitors, it is there to sell products.

Our Remarketing campaign will help you:

Create remarketing tags
Set up remarketing campaigns
Track audience and traffic
Set up contextual targeting and other strategies
Targeting websites that are relevant to the target audience of your website and products
Help in remarketing through Apps and other contemporary mediums receiving high traffic
Creating customized templates which are attractive and relevant

According to an analytical data, Google remarketing can boost sales by an average of 107%.

Google remarketing is indeed an effective technique that keeps you connected to your target audience while also building brand awareness. If you are considering (and you should), following are its benefits.

More targeted ad copy

You get to choose a more specified ad copy in order to target the customer who has previously visited your site. You would not want to speak to the customer who has already visited like you would to a first-time user. For example, you could now remind your potential customer who did not make a purchase previously for whatever reason that you now have a “Black Friday Sale – Up to 70% off on all items”. It is also a great way to address a concern your customer may have.