KPI: Month over Month 12% Growth. 25% Conversion rate in H2 2024
Alarabia Elevators specializes in elevator installations and maintenance services, catering to both residential and commercial clients. With a strong focus on quality, they partnered with our team to achieve sustained growth through lead generation campaigns.
Our data-driven campaign strategies focused on targeting precise audience segments, leveraging Google Ads for lead generation, and optimizing for cost-effective conversions.
How do online campaigns impact real-world service requests?
For Alarabia Elevators, tracking the influence of online ads on lead generation and subsequent conversions was crucial. Using advanced analytics and call-tracking tools, we identified how many inquiries and service bookings originated from interactions with Google Ads.
By properly measuring and analyzing campaigns, we optimized ad targeting and improved cost efficiency. These insights allowed us to refine both online and offline lead engagement strategies, ensuring qualified leads and a consistent 12% MoM growth in inquiries.
A key question for Alarabia Elevators was understanding which ad formats led to the highest number of qualified inquiries. This was essential to ensure the advertising budget was allocated to the most effective campaigns.
Using advanced tracking methods, we analyzed how ad clicks and visible impressions translated into leads. By correlating ad performance data with actual inquiries, we optimized campaigns to focus on formats that consistently drove high-quality leads, ensuring sustained growth and efficient budget utilization.”
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