71% of shoppers believe they will get a better deal online rather than in stores, which makes the importance of e-commerce clear. There are increasing e-commerce sites on the internet and gaining sufficient traffic or keeping the flow of consistency is a tough task. It is difficult but not impossible; optimizing your e-commerce site can help to a great extent. E-commerce optimization is an essential aspect that is not acknowledged as it’s a time-consuming activity. Often recognition of how it can help boost your traffic, which will contribute in increasing sales, is not considered. There are misconceptions of not being able to be like the top brands and surpassing them is treated like an urban myth. It’s just as a method where you optimize your site according to the user’s demands. If your website reaches that standard, you will be on the top.