Our holistic SEO services can help boost your search rankings and to implement a well-devised SEO content strategy for your brand. RedBerries offers you a range of SEO services, including keyword research, on-page optimisation, link building, and more. With hundreds of satisfied customers on its list, RedBerries is the best provider of SEO services in Dubai and in the UAE.
Over the course of two decades, SEO or Search Engine Optimisation has seen way more advancement than we could have previously imagined. Be it algorithm updates or syncing with multiple devices and monitoring traffic, the concept of monitoring search engines is transforming every single day. In a scenario where cellphones are the most common starting point for those searching for something online, it’s undeniable that SEO has a lot to contribute to a company’s overall ROI. Hey, if you’re curious and want to know how to optimise your website for search engines, feel free to check out this link.
Keywords Ranked On Page 1 Of Google
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Patience and commitment are two crucial things that can help you sail through the ups and downs of rankings and the fluctuations in algorithms. And this is how we can channelize ROI to a business and impact its growth significantly. The forward-thinking mentality that is often used in the world of stock markets paves the way to wisdom in the SEO industry as well. As a top SEO agency in Dubai, we’re committed to this thought process through and through.
And if you’re wondering what makes SEO work and sync with the growing needs of marketers all around the globe, here’s a handy guide for you.
SEO is neither a science nor an art – it is a mix of strategic tactics bunched together in a bid to ensure higher rankings across multiple platforms. The tried and tested strategies that have been developed over the course of two decades are now redefining the way digital marketing agencies in the UAE and SEO companies in Dubai are working. Not just this, these tactics also greatly boost a website’s presence and generate ROI as well, making it a win-win for all stakeholders.
This is a good question! But before answering that, let us set up a quick, super realistic scenario for you. Have you ever thought about how SEO is very much like a stock market? No? Now is the time. Think of SEO like a stock market and compare the two. Both are long-term investments. You cannot expect your stocks to immediately bring in monetary growth. Similarly, SEO also needs a lot of nurturing and thought to make it work wonders for a business. You’re right: a calm, steady approach and clever thinking triumph in this race over everything else.
Humans are naturally attracted to good visuals and designs. When it comes to your organization’s website design, a prospect will judge your business in terms of capability and integrity based on the design alone.
90% of users judge a company’s credibility based on the visual and content of the website design.
Certain web designing elements influence how search engines crawl your website, i.e. page speed and site structure.
Customers' buying journey starts and ends on your website if designed appropriately. Hence, it is necessary to have an optimum design at every step of the sales funnel.
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Many people equate SEO with online businesses. They invest in SEO, hoping for surplus income and business growth. It’s true that it performs and expands opportunities for a business. But that does not mean that optimization strategies help businesses increase the inflow of funds immediately. Or to be more precise, it may or may not help quickly generate more original queries or business leads.Practically speaking, when you’re thinking of SEO, it’s a standard practice for businesses that are thinking of investing on a long-term basis in their online marketing strategies to ask for a certain number of leads per week or month to gauge the ROI on every dirham spent. Many equate the success of optimization with just income inflow. Rarely do they know that this is not a wise approach for such a marketing strategy.Generally, it is perceived that SEO can bring in loads of queries, and that the results can escalate revenues and help write a company’s success story. However, if this isn’t handled well, businessmen can find themselves making false assumptions and rushing to get into the business of SEO without truly grasping its basics.SEO is basically optimising your website to serve search engine queries in a better manner. Upon every initiated keyword search, SEO performs its part of presenting a particular search result to serve the visitor’s needs in an efficient manner.The web traffic defines the usability of a specific keyword. But often, the search results may not influence a visitor to make a final purchase OR post in a query OR generate leads. In that sense, should we ask whether SEO is an obsolete process for it is not bringing in the desired number of queries or generating business? Or does it have a greater purpose and is an effective long-term strategy that has a plethora of benefits?
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Every website’s circumstances are different. SEO is a definite investment in market shares. It offers one of the most effective returns on investments that a company can make. But don’t forget this: it takes time to develop. You need to stay patient.
Consider this: it depends on whether it’s local SEO or national. For sites with no domain authority, trying to be found by those searching online and triumphing over competitive buyer keywords, a company needs many months before they can see results. A top SEO agency will recognize this and guide you accordingly.
On average, it may take over 6 months or more before leads start trickling in.
Other things to note: Low levels of competition, aka the case of the “low hanging fruit” is possible. Furthermore, non-buyer keywords are touch-point opportunities for brand awareness.
To build an authoritative website requires extensive planning and research.
Once a site is submitted to the search engines, a proper strategy is needed to promote it. For sites that have poor rankings, it depends on the size and complexity for a team to come up with a great strategy. The severity of issues will determine how quickly the ship can be righted. This is where SEO experts come in.
Results can be seen in as early as two or three months. Typically, traffic progressively increases over time as each month passes. Once rankings are achieved, they must be maintained.
Some of the ranking factors are:
For highly competitive industries and search terms, it’s not uncommon to take up to one year for results to be noticeable. One example would be a site with low authority trying to rank for the search term, “New York lawyer”.
Think about it.
If a competitor’s site is 10 years old and is maintaining a ranking in the top 3, it’s an authoritative site. It’s likely they have the resources and strategy to stay there.
What is an authoritative website? It’s a website that other sites link to because it’s a “subject matter expert”. A great site provides answers to questions irrespective of the reasons for visiting.
If you’re trying to rank your business locally, find someone who understands Google’s local algorithm. Guess what? You also need to think beyond Google.
The objective of the search engines is to provide relevant results. Their aim is to show pages that provide authoritative content relative to what people are looking for in a bid to help them find the best results.
It is true that search engines are not always successful in this regard. That said, thanks to the rise of artificial intelligence, things are getting better,
It’s worth noting that there are well over 200 ranking factors that a website is evaluated against.
Much like a bell curve, those that come closest are more optimized for the query. Although content matters greatly, it goes well beyond this. There are major Google Core Update changes that need to be considered.
At a basic level, a site needs a content structure focused on topics and subtopics. But you’ll also hear phrases like “you need links.” You need much more than that to get ahead in the game, though. Although links are seen as “endorsements” in the eyes of the search engines, many misconstrue quality over quantity. Furthermore, no site will feel compelled to link to another site unless it feels like a good fit for their visitors.
You must have linkable assets. In other words, a site owner wants to provide quality resources beyond the content they offer. That’s why it’s called the web, after all. Again, a top SEO agency in Dubai should be able to help you understand these points of misleading you.
No. This is a scheme to lure uninformed clients and is a trap. They will say something like “$499 a month on the first page of Google”. Many of these unscrupulous companies have put a black eye on the industry and made SEO experts in Dubai look bad.
There are variations on these snake oil pitches. What’s worse is that these companies either violate the search engine guidelines or fail to produce results. Often, it’s both.
Remember these points:
No. 1 rankings are achievable, however, that’s not what you should be hiring for.
You should hire an SEO Agency to drive qualified traffic and not rankings.
NOTE: Search engines will penalize websites that attempt to game the system by manipulating results.
Google’s guidelines are rather straightforward. They state, “the earlier the better.” In fact, Google specifically recommends it when you’re considering a web redesign or new website. Unfortunately, many companies come to this realization much later.
Two scenarios that we hear about are:
The worst part is that improper website migration comes with severe consequences. A company will lose revenue and potential lifetime customers. A double whammy, if you will.
Yes. First, please refer to our Google places optimization infographic. If you’ve lost visibility in Google Maps (aka Google My Business), it may be related to the factors listed.
In complex cases, this may take time to resolve. With paid search advertising now an option, it’s more difficult to navigate this. If you’re stumped, you can hire us. As SEO experts, we know what we are tackling. Chances are we’ve encountered it. If we feel additional work is needed, we will communicate our findings and timetable.
NOTE: Previous names include Google Places, Local Business Center, Place Pages for Google Maps, Google 7-pack.
First, cost is subjective. Not all SEO work is expensive.
It may also be necessary to migrate, if the site is simply too old to function.
The best SEO practitioners stay up to date, anticipate, and prepare you for change. The best SEO agencies in Dubai will do everything it takes to help you understand this. Their chief responsibility is maintaining market share and building on it. Google is constantly changing its algorithm and new competitors are also constantly entering the space.
There are a number of reasons why SEO traffic may drop such as:
Unfortunately, we’ve seen many businesses just give access without digging further. No questions asked. Why?
This is a big mistake. Ask questions, raise your doubts loud and clear. Probe further. Don’t be afraid.
If you’ve redesigned a site and traffic is dropping more than 3%, you need to take immediate action. This is important.
Yes. Absolutely yes! One of the great things about search engine optimization is that it encourages improvement unlike any other tool. Think about it, it’s pretty straightforward. We’ve never seen a website with high traffic rank well without being highly relevant. And guess what? If it is not relevant, it won’t stay there long-term.
A great website provides answers and compels action.
Words to the wise: rankings can’t be bought; they must be earned. As a site improves, others will feel more compelled to link to it. It also requires outreach and constant monitoring. A top SEO agency in Dubai will always tell you this.
Here’s how to make a calculation:
Although this is rather basic, it gives you a fair idea of what’s at work. With pay per click costs rising, the sooner you begin, the better for your brand.
There are numerous answers online. Here’s our BS-free take that’s honest and straight from the horse’s mouth. It depends on why you wish to hire an agency. That needs to be clearly defined. For example, are you looking to increase leads? Conversions? Know your answers.
Here are some of the common reasons.
It really depends on your resources and goals.
If you have a small internal team, it can be well worth the time and expense. Small sites are usually done in 25 hours on average and large sites could take two to three weeks or more.
The answer depends on the size and complexity. Fees for an SEO audit can range from $2,000 to $20,000. Bigger firms will certainly charge more as they have bigger overhead. But delivery may be faster.
What are the benefits of an audit? It provides an overview on how to improve your website’s visibility and what to prioritize. It helps you understand what’s holding your site back from acquiring traffic, leads, and sales.
We are not big fans as most audits don’t provide enough value, to be honest. We get it: it is the most common association.
Hot tip: What you should be looking for is an SEO Assessment.
Here’s a small sampling of what you can learn from an SEO website assessment.
An SEO website assessment prioritizes what to tackle and save everyone’s time. Moreover, it’s an in-depth roadmap rather than just fixing deficiencies. It provides a deep dive into the site as a whole. Competent firms provide a free call to discuss the report. Some will waive the first month’s SEO fee if you purchase the report. SEO agencies in Dubai offer different options depending on whom you ask.
This is just to get started and give you an idea of what you should be looking out for!
We think so! Considering that there are over 200 parameters in which a website is evaluated against; bet on it. Each has a bell curve, so it only makes sense to have an overall website metric.
Advice: Don’t chase algorithms.
Focus on creating a great website. It should have intuitive navigation, helpful content, and above all, an experience that helps the user. Visitors come to a site for a specific reason. Is your site speaking to them and their needs? That’s the central question to aim for and analyze with site metrics.
