While designing a the UI for a mobile app or a website, one of the most important factors to take into consideration is how the users are going to navigate it and will it be a smooth experience from them? As a company and a brand, you would want to display all your products/services but you also need to keep in mind how these will be structured on the app/website.
At times, you may notice many users visiting the website but do not see proportionate growth in conversion. User experience could be one of those reasons as users drop from your platform (website or app) if they experience more lag time or slower loading of the platform, to mention a few reasons.
At times, you may notice many users visiting the website but do not see proportionate growth in conversion. User experience could be one of those reasons as users drop from your platform (website or app) if they experience more lag time or slower loading of the platform, to mention a few reasons.
