Should A Business Have Multiple Websites?

Should A Business Have Multiple Websites?

Several different types of businesses can have more than one website. These might be massive, multinational corporations with specialized domains for various commercial operations. Alternatively, smaller establishments may employ this tactic in the mistaken idea that a larger number of websites equals a greater probability of online success, despite the fact that the opposite is true.

Let’s take a closer look at why it could be helpful to have many sites, regardless of the size of your organization, and then we’ll discuss the drawbacks.

What’s The Point of A Company Having More Than One Website?

  1. It Makes Good Business Sense

As a first step, consider why it is that you require many websites.  There might be legitimate reasons for your company to have many websites.

Several domains may be useful in various situations, such as the following:

  • The product or service being provided is entirely new.
  • To succeed as a brand, each platform must have its own unique tone.
  • It’s aimed towards a whole different audience.

When it comes to serving the needs of a broad customer base who are interested in a wide range of products and services, information segmentation may prove effective. For instance, if you run an FMCG business (fast-moving consumer goods) named as Tex (imaginary name), this is how you can use multiple websites to your business advantage. 

  • Groceries may be purchased on tex.com.
  • For banking needs, texbank.com is where people go.
  • For business correspondence, use texcorporate.com. 

It makes sense for large corporations like Amazon, Tesco, and Virgin to take this route, but it also makes sense for smaller businesses that offer several distinctly different services to have their own websites.

  1. There Are Compelling Technical Explanations

It’s not uncommon to find a blog housed on a subdomain rather than a whole different domain (blog.example.com).

Keep in mind that ideally the blog’s home would be a subdirectory of the main domain itself (example.com/blog). Google will treat a subdomain as a different website from the main domain. As a result, the subdomain will not benefit from the authority you have established for your main domain. However, it’s likely that technological constraints will prevent content from being published on the primary site.

To take it to the next level, businesses who are unable to publish content on their primary site may develop a second domain specifically for publishing content, built on a user-friendly platform like WordPress or something similar.

  1. They Have Many Websites Aimed At Different Countries

When deciding how to organize a global web presence, there are several viable approaches to consider.

Using a ccTLD or “country code top-level domain name” is one solution that can lead to a plethora of websites. Check this example:

  • The French version of eBay may be found at www.ebay.fr.
  • Germany is represented by www.ebay.de.
  • To shop on eBay in Spain, visit www.ebay.es.

As a result of this setup, each foreign branch will be given its own domain-authority and set of requirements for resources and upkeep. 

  1. You can dominate the search results with more than one website.

While this method is not widely used, it is common among many major corporations and is recognized as executing “a multiple domain strategy”. Google now only shows up to two results per domain for most searches. If you have more than one website, you can use up additional room in the SERPs for highly competitive keywords, which increases your chances that users will click through, or so the theory goes.

While this might perhaps work, you should seriously consider whether you have the resources to even have one website ranked on the first page.

Conclusion:

Ask yourself why you need several websites if you already have many or are planning to create more. If you are stumped and looking for a solution, merging domains may be the finest option.

It’s understandable that your company would need to oversee several domains, but it begs the question: do you possess the means to ensure each one succeeds? While big corporations may have the resources to run several effective websites, smaller businesses are unlikely to be able to do it in a way that is more useful than having a single strong, authoritative domain.

Still confused about what course of action would yield the best results for your company. Talk to RedBerries SEO specialist right now.